conatus · Latin, 17th c.

The effort by which each thing strives to persevere in its being, and to become more fully what it is.

Spinoza, Ethics, 1677

Delightful consumer products

We build products that people love.

Conatus is a consumer app studio from founders who have built and sold multiple companies. We started Conatus to build products that people truly love, with taste, care, and community.

We’re a small team. Everyone here works directly with the founders, takes ownership, and holds a stake in the company. If you’d like to work with us, see our open roles.

What we believe

How we work and build products.

Build with love and care
It’s easier than ever to ship products, but building delightful products requires love for your craft, immense care, and great taste. AI helps us build faster, but it doesn’t decide what great looks like.
Distribute exceptionally and build community
We’ve spent years getting apps in front of people and building dedicated communities. In 2026, distribution is a moat, and it’s one of ours.
Delightful products travel
The best marketing is when our users love the product so much that they share it with friends. We build for that purpose, and that’s the bar for what we ship.
Sonder
Our first productLaunching soon
Sonder
Chapter one

Chapter one · The bookshopClose  ·  1

Interactive fiction that bends to the person reading it.

sonder, n. the realisation that every passerby is living a life as vivid and complicated as your own.